About
I trained as a film producer, became a teacher, and started designing games. People sometimes see three careers. I see one job done in three places.
In every one of them, the part I enjoy most is building the system behind the experience: the plan, the rules, the sequence. Then making it happen with real people, and fixing it when it breaks.
I work in Arabic, Hebrew and English, and most of my work happens close to my community in the Arab society in Israel.
The thread through my work
As a producer
I take a creative vision, break it into an action plan and keep it running when things go wrong on the day.
As a game designer
The fun part for me is the rule system: how the game is played, and how the rules fit the theme.
As an educator
I teach through project-based learning, which asks one question: what can the learner actually do?
How I got here
- Learning
- Games
- Film and media
- Community
2012-2014
Far Beyond filmmaking program
Selected for a two-year program run with Keshet Media Group. My first short films and sketches.
2014
First hackathon games
Built motion and face-tracking prototypes at the Nazareth Makeathon and an Intel RealSense hackathon.
2014-2018
Volunteer with Hasoub
Documented meetups and exhibitions for the grassroots movement that grew into a leading Arab tech organization.
2015
League of Fours
A fan-made Android puzzle game that passed 50,000 downloads.
2015-2020
BFA in Film and Television, Tel Aviv University
Graduated as a media producer.
2016-today
Freelance producer and editor
More than 100 short films across producing, directing, editing and crew roles.
2016-2021
Tel Aviv International Student Film Festival
Mentor, translator and volunteer.
2020
Aya screens at TISFF
Lead producer of a graduation film with 20+ crew, delivered on time and on budget.
2020-2021
Teaching diploma
Teaching film through project-based learning, Tel Aviv University.
2021
Volunteer coordinator, AJEEC-NISPED
Coordinated and trained a group of about 15 young volunteers.
2023
First community game night
The start of 40+ nights with 10 to 60 players each, mostly with Hasoub.
2023-2025
Mersal Media
Lead producer and editor of educational series, municipal youth workshops and a rebuilt media archive.
2024
Sheep & Wolves launches
The first Shally Games title. More than 300 copies sold.
2024
Film enters an elementary school
Introduced filmmaking as a new subject at Taha Hussein Elementary School.
2025
Two programs accepted into Gefen
The Perspective curriculum, in elementary and secondary editions.
2026
Unmask the Family
A social deduction party game made at Global Game Jam 2026.
Languages
Most of my reading is in English and most of my professional writing is in Hebrew.
- العربية
Arabic · Native
Mother tongue, and the language of most of my media and community work.
- עברית
Hebrew · Professional
YAEL Hebrew test 145, matriculation 5 units (97), psychometric 724 (733 quantitative).
- English
English · Professional
Psychometric English 141, matriculation 5 units (97).
Every seat on set
I have worked in almost every department of a production. It is why I can plan one end to end.
- 50+Editing
- 20+Producing
- 20+Production department
- 15+Acting and extras
- 10Cinematography
- 10Sound
- 5Camera department
- 5Art and wardrobe
- 3Assistant directing
- 3Casting
Worked with
Institutions
- Ministry of Education
- Tel Aviv University
- Umm al-Fahm Municipality
- Arara Local Council
- Hasoub
- AJEEC-NISPED
- Far Beyond
- Mersal Media
Filmmakers and artists
- Mohammad Bakri
- Udi Aloni
- Salwa Nakkara
- Doraid Liddawi
- Julie Dakwar
- Orwa Massarwa
- Hadar Reichman
- Shai Ezra
Directors I worked with
- Ayat Zedan
- Bar Friedman
- Ofir Feldman
- Tomer Weinberg
- Lee Weinstein
- Ilia Ginzburg
- Ameer Mahajne