Work

Programs and process design

Mersal Media: workshops, series and a working archive

I designed two municipal workshop programs for young people, produced and edited educational series that reached thousands of viewers, and rebuilt how the studio logs and finds thousands of archive items.

Role
Lead media producer and program developer
When
2023-2025
With
Mersal Media, Umm al-Fahm Municipality

2

youth workshop programs for the municipality

165

episodes in one series I produced end to end

1000s

archive items made easier to find

Workshop programs for young people

For two Umm al-Fahm Municipality tenders, one on media and communication and one on community podcasting, I wrote the session plans and coordinated between Mersal Media and the municipality. When the programs ran, I was one of the lead facilitators.

Series and campaigns

I produced, directed and edited educational and cultural series in Arabic and English. They include the 165-episode Educational Reflections, 38 episodes of Money and Business, and Stop the Bleeding, a campaign against violence in the Arab community made for the municipality, where I was production manager.

Fixing the archive

The studio had already digitized thousands of items, but the way they were logged made material hard to find. I studied archiving practice, redesigned how new items are taken in, built a registry in Google Sheets and set up a process to repair records created under the old method. The team still uses it, and finding material is now much easier.

What carries over

Turning a client’s requirements into a program that runs on the ground. Noticing when a process is broken, and redesigning it so others can keep using it.

Process & curriculum architecture

From unindexed footage to a working archive & youth programs

How broken studio retrieval and municipal training tenders were turned into repeatable systems.

System 01

Archive diagnostic & taxonomy design

Thousands of digitized files existed on drives, but editors could not reliably locate footage by topic, speaker, date, or rights status.

Bottleneck solved
Eliminated blind folder hunting across thousands of legacy items.
System built
Standardized metadata schema & controlled vocabulary in Google Sheets.
Who uses it
Mersal Media producers, editors, and archive staff daily.